The quick Guide to Matomo Analytics
Matomo Analytics is a free and open source web analytics solution. It's a powerful alternative for Google Analytics, and has a strong focus on data protection.
Category: Technology
A killer app for the metaverse? Fill it with AI avatars of ourselves – so we don’t need to go there
Big numbers coming. Microsoft’s US$75 billion (£55 billion) acquisition of Activision Blizzard has landed – true to Call of Duty vernacular – “like a bomb” on the US$200 billion revenue video games industry. It heavily arms the Xbox giant for its vision of the metaverse, in which gaming is the marketing adrenaline of this much-touted...
How to analyse Heatmaps
If you want to analyse heatmaps, be sure to answer at least five questions. This makes sure that your analysis helps you optimizing your website. Let’s start with the list of five essential questions that you can answer with heatmaps: Are people seeing important content? Are people clicking on page elements such as buttons, links,...
Google kills FLoC and announces the Topcis API
With FLoC ("Federated Learning of Cohorts"), Google wanted to get rid of third-party cookies used for advertising tracking. But after wide opposition from other Internet users Google has ended its "FLoC” plans.
Why use website heatmap?
Quantitative or traditional user analytics tools can only tell you how many people visited your site and how many of them converted, but they don't give any insight into what actually happened between those two steps. Understanding the quality of these interactions is key.
What are Decentralized Applications (dApps)?
Decentralized apps (dApps), are digital programs or applications that exist on a Blockchain or peer to-peer network of computers, instead of one computer.
A bit about PURLs
A persistent uniform resource locator (PURL) is a special type of URL that is used to redirect to the location of the requested web resource.
What is a heatmap?
A website heatmap shows the performance of a website page using a warm-to–cold color scheme. The warmest color indicates the highest visitor engagement, while the coolest indicates the lowest visitor engagement.
What is server-side tracking?
With the expiration of third-party cookies, shorter lifespan of Safari's first-party cookies and increased privacy requirements, decision-makers are more concerned about accuracy of their advertising data.
Six big digital trends to watch in 2022
According to recent McKinsey research, 2021 was a year of transformation: people, corporations and society began to look ahead to influencing their futures rather than just surviving the present.