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Dracula Daily reanimates the classic vampire novel for the age of memes and snark

If you’re an active social media user, perhaps you’ve noticed a surge in posts recently about paprika, reflective shaving glasses and castle hospitality in Transylvania. One hundred twenty-five years after its initial publication, Bram Stoker’s “Dracula” is having a resurgence. The current popularity bump is thanks to an email newsletter called “Dracula Daily.” The original...

Open post Tips to Use User Generated Content for Your Business - Marketer's Choice

Tips to Use User Generated Content for Your Business – Marketer’s Choice

According to a TurnTo Networks survey, 90 percent of consumers believe User-generated content (UGC) has a more significant impact on their purchasing decisions than advertising emails or even search engine results. If past marketing campaigns are to be considered, this holds entirely true. User-generated content has immense potential to assist you in your marketing journey....

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Instagram is testing Full Screen Content

TikTok's signature user interface feature is full screen vertical video. Instagram is currently testing a feature that offers a similar immersive experience and puts video front and center. The subtext is, that Instagram continues its quest to grab our attention away TikTok. Meta, the parent company of Instagram, stated last week in its earnings call...

Open post What Elon Musk’s US$3 billion Twitter deal means for him – and for social media

What Elon Musk’s US$3 billion Twitter deal means for him – and for social media

The world’s richest man, Elon Musk, is now the largest shareholder of Twitter after acquiring a 9.2% stake in the social media platform for just under US$3 billion (£2.3 billion). The announcement drove Twitter’s share price up 27%, and it continued to grow in after-hours trading. This investor enthusiasm is not surprising. Social media platforms...

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People are learning the wrong lessons from the Facebook Papers

Recent Facebook leaks have prompted an avalanche of suggestions for fixing social media’s negative effects on society. These include demands for increased oversight by executives and boards of companies, regulators, or both. However, these proposals do not address the main problem of the attention-economy, which cannot be fixed by top-down control. The problem lies at...

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