I welcome the thoughtful and lively responses to my article from the five correspondents. In writing “How to Fix Social Media,” I hoped not only to lay out a framework for addressing the social and civic problems that social media has created but also to inspire a productive conversation. Judging from the evidence here, the...
Category: Social Media
Dracula Daily reanimates the classic vampire novel for the age of memes and snark
If you’re an active social media user, perhaps you’ve noticed a surge in posts recently about paprika, reflective shaving glasses and castle hospitality in Transylvania. One hundred twenty-five years after its initial publication, Bram Stoker’s “Dracula” is having a resurgence. The current popularity bump is thanks to an email newsletter called “Dracula Daily.” The original...
The dark side of social media influencing
Do you follow influencers on social media? Do you always check their posts? Do you find you’re spending too much time or becoming obsessed with checking influencers’ accounts? And when you can’t check in, do you feel disconnected or lost? If you answered yes to all of these questions, you may have whats known as...
Tips to Use User Generated Content for Your Business – Marketer’s Choice
According to a TurnTo Networks survey, 90 percent of consumers believe User-generated content (UGC) has a more significant impact on their purchasing decisions than advertising emails or even search engine results. If past marketing campaigns are to be considered, this holds entirely true. User-generated content has immense potential to assist you in your marketing journey....
Instagram is testing Full Screen Content
TikTok's signature user interface feature is full screen vertical video. Instagram is currently testing a feature that offers a similar immersive experience and puts video front and center. The subtext is, that Instagram continues its quest to grab our attention away TikTok. Meta, the parent company of Instagram, stated last week in its earnings call...
How to benefit from the TikTok Algorithm for Marketing
TikTok's success has prompted a shift in marketing. It's changing the way businesses and individuals can create trends around content, products, and personal branding. TikTok, which has more than 1,000,000 users, was the most popular domain in the world in 2021, even more popular than Google. TikTok is the most popular platform for sharing video...
What Elon Musk’s US$3 billion Twitter deal means for him – and for social media
The world’s richest man, Elon Musk, is now the largest shareholder of Twitter after acquiring a 9.2% stake in the social media platform for just under US$3 billion (£2.3 billion). The announcement drove Twitter’s share price up 27%, and it continued to grow in after-hours trading. This investor enthusiasm is not surprising. Social media platforms...
TikTok’s secret algorithm is its greatest strength – and could also be its undoing
I have a ten-year-old niece named Divya (not her real name) in rural northern India. Two years ago, I visited and she came running to hug me. I asked what was the best gift I could give her, and all she wanted was for me to follow her on TikTok. Divya posts videos of her...
What is the expected Social Media Response Time?
Social media has given companies new ways to connect with customers. You can now connect with customers in real-time, monitor what your customers are saying, thinking, feeling, doing at any moment. This allows you to modify the messages and actions that your company is sending according the context of you customers. That’s the theory. But...
People are learning the wrong lessons from the Facebook Papers
Recent Facebook leaks have prompted an avalanche of suggestions for fixing social media’s negative effects on society. These include demands for increased oversight by executives and boards of companies, regulators, or both. However, these proposals do not address the main problem of the attention-economy, which cannot be fixed by top-down control. The problem lies at...
