Voice interfaces have been around for quite some time now. It started in the early 1950s with “Audrey” that could recognize numbers. Over the years, systems became more and more powerful, and in 2011 Apple brought Siri to the mobile phone mass market. A short and incomplete history In the history of voice interfaces, there...
Category: Product
Why is A/B testing important?
A/B testing is essential to identify strengths and weaknesses of your app or service to improve it. A/B testing is a variable-experimentation technique to compare two versions of the same thing to see which one performs better. For example, you can test two different landing pages, two different subject lines, or two different offers. The...
What we learned from dogfooding call a BOX
Google used the term dogfooding (“eating your own dogfood”) in 2009 to describe the practice of an organization using its own product. We did recently a very similar thing with call a BOX, a self-storage service. After we finished the implementation of the webapge and the progressive web app for our customer, we simply used...
Jitsi for the win
Everybody seems to make video calls all the time these days. The usage of Zoom has skyrocketed and so have the privacy issues with this videoconferencing app. As alternative we recommend Jitsi. It’s open source (yay!), it uses a good level of encryption (yay!) and you can install it on your own server (yay!). And...
Wie bringt man einen Chatbot auf das Smartphone?
Ist doch ganz einfach, möchte man meinen. In der Tat gibt es mehrere Möglichkeiten, Chatbots auf Messenger-Plattformen (WhatsApp, FB Messenger, etc.) zu verwenden oder auf der mobilen Webseite bzw. in Apps per Widget zu integrieren. Diese Methoden haben allerdings mehrere Probleme: 1. Mix von Business und privaten. Nützt man eine Messenger-Plattform für sein Business, konkurriert...
Chatbots on Smartphones: It’s not a love story, but it’s worth trying
It’s easy, you might say. In fact, there are several ways to use chatbots on messenger platforms (WhatsApp, FB Messenger, etc.) or to integrate them on the mobile website or apps via widget. However, these methods have several problems: 1. Mix of business and private. If you use a messenger platform for your business, you...
Warum News-Pull keine Lösung für WhatsApp Newsletter ist
Mit dem nahenden Ende von WhatsApp Newslettern sind Unternehmen auf der Suche nach Alternativen um den Verlust der über Jahre aufgebauten Reichweite zu verhindern. Eine Lösung ist der Umstieg auf News-Pull. Hier muss der User WhatsApp öffnen, in den Newsletter Channel wechseln und eine Nachricht schicken (z.B. einen Buchstaben). Erst dann erhält wird dem User...
Why News-Pull is no Solution for WhatsApp Newsletters
With the approaching end of WhatsApp newsletters, companies are looking for alternatives to prevent the loss of their WhatsApp newsletter audience. One solution is the switch to News-Pull. Here the subscriber must open WhatsApp, switch to the newsletter channel and send a message (for example, a letter). Only then will the subscriber receive the newsletter...
