Apple has demanded to take a 30% cut of sales made in the apps of Airbnb and ClassPass for virtual experiences. ClassPass provides a booking service for classes at local gyms. But due to the global situation, gyms were forced to offer virtual classes instead and ClassPass went on passing 100 percent of sales directly...
Author: Martin Treiber
How much revenue does an App generate?
An app costs money, no question. But how much revenue does an app generate? When does it pay off to make your own app? The example of the book trade clearly shows the actual value of an app. We use sales per user as a comparison metric and compare different platforms: App: 33 € /...
Was bringt eine App an Umsatz?
Eine App kostet Geld, keine Frage. Aber was bringt eine App überhaupt an Umsatz? Ab wann zahlt es sich aus, auf eine eigene App zu setzen? Am Beispiel des Buchhandels kann man deutlich den tatsächlichen Wert einer App erkennen. Als Vergleichsmetrik verwenden wir Umsatz pro User und vergleichen die unterschiedlichen Plattformen miteinander: App: 33 €...
Free Consultation
With the help of WKO Lower Austria you can take advantage of free IKANGAI consulting. It works like this: YOU pay your contribution fee for 2020. YOU invest 1½ times this amount in a short consultation from IKANGAI. YOU get max. 100% of your WKO fee + 50% bonus refunded. What do you get from...
Kostenlose Kurzberatung
Mit Hilfe der WKO Niederösterreich können Sie eine IKANGAI Kurzberatung kostenlos in Anspruch nehmen. Das funktioniert so: SIE zahlen die Grundumlage 2020 laut Vorschreibung ein. SIE investieren das 1 ½-fache dieser Summe in eine Kurzberatung von IKANGAI. SIE bekommen dafür max. 100% Ihrer Grundumlage +50% Bonus rückerstattet. Was bekommen Sie im Rahmen der Kurzberatung von uns? Sie erhalten...
What are the advantages of having your own app?
Many businesses do not (yet) have their own app. Why bother if you can use existing platforms for many aspects of communicating with customers? The answer is simple: your own app is your own TV station. As a businesses, you determine what your customers see. There is no competition and your customers are not distracted...
Was sind die Vorteile einer eigenen App?
Eine eigene App ist für viele Unternehmen (noch) kein Thema. Wozu auch sich die Mühe machen, wenn man für viele Aspekete der Kommunikation mit Kunden bestehende Plattformen nutzen kann? Die Antwort ist einfach: eine eigene App ist der eigene Fernsehsender. Als Unternehmen bestimmen Sie, was Ihre Kunden zu Gesicht bekommen. Es gibt keine Konkurrenz und Ihre...
Is Apple Killing A Billion-Dollar Ad Industry With A Popup?
The focus on Apple’s WWDC 2020 Keynote was on the next iterations of iOS, mac OS Big Sur and of course Apple Silicon. From the perspective of advertisement agencies, there was a specific feature that made them – let’s say – uneasy. It’s a new iOS 14 privacy-feature that requires active opting-in from users. Starting...
Prepare for Artificial Intelligence to Produce Less Wizardry | WIRED
It has become very expensive to train modern networks; in fact it has become so expensive, that some companies are choosing not to use AI methods at all. A new research paper by Neil Thompson et. al. argues that it is, or will soon be, impossible to keep increasing computational power at rate needed to...
AI Ethics Reading | AI Truth.org
If you want to take a deep dive into AI and ethics, go to AI Ethics Reading | AI Truth.org for an overview of critical surveys, papers, books from AI experts. It’s definitely worth checking out :-). Photo by h heyerlein on Unsplash
