Apple Cake

Apple demands cut from Airbnb and ClassPass

Apple has demanded to take a 30% cut of sales made in the apps of Airbnb and ClassPass for virtual experiences. ClassPass provides a booking service for classes at local gyms. But due to the global situation, gyms were forced to offer virtual classes instead and ClassPass went on passing 100 percent of sales directly […]

Revenue

How much revenue does an App generate?

An app costs money, no question. But how much revenue does an app generate? When does it pay off to make your own app? The example of the book trade clearly shows the actual value of an app. We use sales per user as a comparison metric and compare different platforms: App: 33 € / […]

Consultation

Free Consultation

With the help of WKO Lower Austria you can take advantage of free IKANGAI consulting. It works like this: YOU pay your contribution fee for 2020. YOU invest 1½ times this amount in a short consultation from IKANGAI. YOU get max. 100% of your WKO fee + 50% bonus refunded. What do you get from […]

What are the advantages of having your own app?

Many businesses do not (yet) have their own app. Why bother if you can use existing platforms for many aspects of communicating with customers? The answer is simple: your own app is your own TV station. As a businesses, you determine what your customers see. There is no competition and your customers are not distracted […]

Is Apple Killing A Billion-Dollar Ad Industry With A Popup?

The focus on Apple’s WWDC 2020 Keynote was on the next iterations of iOS, mac OS Big Sur and of course Apple Silicon. From the perspective of advertisement agencies, there was a specific feature that made them – let’s say – uneasy. It’s a new iOS 14 privacy-feature that requires active opting-in from users. Starting […]

AI Ethics Reading | AI Truth.org

If you want to take a deep dive into AI and ethics, go to AI Ethics Reading | AI Truth.org for an overview of critical surveys, papers, books from AI experts. It’s definitely worth checking out :-). Photo by h heyerlein on Unsplash