Super apps are something you might have heard of if you live in the West. If you live in Asia, you’re probably using one since Super apps are most common in Asia. But what exactly are super apps? And what does this mean for your business strategy? Super apps are essentially a single platform for...
Tag: wechat
What is the Klarna Super App?
The Swedish fintech Klarna has an app that offers the buyer everything: shopping, checking accounts and payment methods. Words like “revolution” are part of the normal vocabulary of Sebastian Siemiatkowski, the founder of Klarna. Klarna, is currently one of the most successful fintechs in all of Europe. Investors valued the start-up, which started as a...
Super apps – The platform for the post-app era
The world’s largest social media companies could evolve into super apps over the next few years. They will be able to facilitate a greater number of online activities. Although they were initially created to keep friends and family in touch or entertain, social media networks like Facebook, Snap, TikTok and others will be increasingly important...
What are WeChat Mini Apps?
Simply speaking, a WeChat Mini App is an App within an App. Mini Apps lets users open an app page within WeChat, instead of downloading an app. The Chinese have been accustomed to using WeChat to do everything – from ordering food to booking a doctor to paying their bills – since its launch in...