The world’s largest social media companies could evolve into super apps over the next few years. They will be able to facilitate a greater number of online activities. Although they were initially created to keep friends and family in touch or entertain, social media networks like Facebook, Snap, TikTok and others will be increasingly important...
Tag: Snap
Apple’s app tracking popup reportedly costs social media platforms nearly $10 billion
A report by the Financial Times showed that Snapchat, Facebook and Twitter lost approximately $9.85 billion in revenue due to Apple’s privacy changes. Apple last year announced the App Tracking transparency (ATT) policy, which requires that apps ask permission to track users. In April this year, the policy was finally implemented. Apps can no longer...