Open post GDPR compliance

What does GDPR mean in practise?

Many businesses thought that by adding Cookie consent banners to their web pages and opt-in forms for email newsletter subscriptions they have satisfied the GDPR requirements. As it turns out, this is not the case. There are rulings by the Datenschutzbehörde in Austria, CNIL in France and a court in Munich that show how far...

Open post Super Apps

Super Apps for Media Companies – How to turn Ads into Services for Revenue

Super apps are booming due to a seismic shift in the way the ad-supported mobile app economy operates. Media companies that used ads to moneytize their content face a huge challenge: the underlying advertising platforms heavily depend on tracking users to optimize ad placements. However, with the looming end of third party cookies and privacy...

Open post DuckDuckGo

DuckDuckGo introdudes a new function to prevent app tracking on Android

Apple’s introduction of App Tracking Transparency Tools shook the advertising industry to the core. iPhone and iPad owners can now block apps from using their data to personalize advertising and track their behavior. The revenues of Snap and Meta Platform’s Facebook, Twitter and YouTube have been reduced by almost $10 billion since the launch of...

Open post consent

Popular Apps are leaking GPS data to third parties – Without the Consent of Users

Although the systematic recording of movements from smartphones is a multi-billion dollar industry, little information is available about how this data is collected and used. AppCensus’s new research shows that even seemingly innocent apps like barcode scanners and GPS speedometers collect detailed data about users without their consent. AppCensus explained in a blog post that...

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