A serial novel is a piece of fiction that is published in numbered installments. You can publish these installments at any time for almost any length of time. However, the most common are weekly or monthly ones. The traditional publication of serialized novels has been by literary magazines, newspapers, or other periodicals. The format has...
Tag: engagement
Why do Users prefer tappable content?
In the age of instant gratification, users are more likely to engage with content that is easily accessible and requires little effort to consume. This is especially true for mobile users, who are often on the go and have less time to dedicate to reading long-form content. Tappable content, such as listicles, infographics, and short...
Seven Power Tips for Web Stories
Stories on social media keep us for much longer than we planned. It's hard to know what's next and we're more likely to click through than exit. Stories keep users watching things, making it a great place for businesses. Have you ever wondered what type of story to write? Here are seven ideas worth considering....
Best Practises for App Onboarding
It is essential to keep users engaged and attract new customers in order to grow your app. It’s even more important to remain competitive in an ever-growing market. App onboarding is a great technique to ensure the success of your app, regardless of whether you are in the entertainment, Fintech or hospitality space. App onboarding...
Omnichannel is where the customers are
Many businesses don’t realize that their customers are more advanced in terms of tech use than they (businesses) think. They use all kinds of communication and information channels at once: apps, blogs, email, chats, podcasts, social media, digital assistants. However, when I talk with businesses I often hear that such and such technology is certainly...
Wie ersetzt man WhatsApp (from Facebook) Newsletter?
Die bevorstehende Umbennenung vom WhatsApp in WhatsApp from Facebook gibt die Richtung vor, in welche sich WhatsApp wohl in naher Zukunft entwicklen wird. Vieles deutet darauf hin, dass es eine gemeinsame Plattform geben wird. Über Änderungen an den AGBs und deren mögliche Auswirkungen kann nur spekuliert werden, aber es wird sicherlich Änderungen geben. Ein möglicher...
WhatsApp Newsletter Ersatz mit Kostenkontrolle
Konfrontiert mit dem Ende von WhatsApp-Newslettern beginnen Unternehmen aktiv um Alternativen umzusehen. Das ist nicht ganz trivial, da WhatsApp-Newsletter bedingt durch die Marktmacht von WhatsApp ein enorm wertvolles Tool für die Kundenaktivierung waren. Die von WhatsApp angebotene Alternative ist kostenintensiv: pro Nachricht werden mehrere Cent verrechnet. Das summiert sich bei großen Newslettern mit mehreren tausend...
Trends, Costs and Benefits of mobile Shopping Apps
Having an App for your business is much more than “nice to have”. Basically, with your business App you engage your customer base and drive your sales. Trends Recent numbers by Apptopia show a strong trend towards shopping apps. Worldwide downloads grew to 5.70 billion in 2018, a plus of nearly 10% over 2017. Android...