How to replace WhatsApp (from Facebook) Newsletters?

The upcoming renaming of WhatsApp in WhatsApp from Facebook sets the tone for the near future of  WhatsApp. There are many indications that there will be a common platform with Facebook. Changes to the terms and conditions and their possible effects can only be speculated, but there will certainly be changes. A taste of changes […]

WhatsApp Newsletter Replacement with Cost Control

Faced with the end of WhatsApp newsletters, companies are actively starting to look for alternatives. This is not trivial, because WhatsApp newsletters were a tremendously valuable tool for customer engagement due to WhatsApp’s market power. The alternative offered by WhatsApp is costly: per message several cents are charged. That adds up very quickly for large […]

What do customers want from your business?

I’ll give you the answer right away: convenience. What is striking, it’s difficult for businesses to see their services with the eyes of their customers. There’s a huge gap in what businesses concieve as important and what customers think is important. It often starts at right the top: executives have no idea how their services […]

Corporation Customer Communication

When communicating with customers, omotenashi can serve as guideline. It’s the Japanese way of good hosts making guests feel valued and respected by anticipating their needs while serving them well. On a customer journey you’ll find several moments where you can apply omotenashi: 1. interest: this is driven by a need or a desire. For […]