If the pandemics taught us one thing, it is how important effective communication to the sustainability and health of a company is. Great communication is the foundation of a great business presentation. In the past many businesses already communicated online, mostly via email and text messages. Video conferences were possible, but not the norm. All...
Tag: Customer
Presenting #TurnOnVPN as new Customer
We are happy to announce #TurnOnVPN as our new customer for our product qBlog. #TurnOnVPN is a cybersecurity advocacy group focusing on a free and unimpeded internet for all. Their mission is to help users to reclaim their internet with VPN, stay in control of what they see and who sees them. They are actively...
Omnichannel is where the customers are
Many businesses don’t realize that their customers are more advanced in terms of tech use than they (businesses) think. They use all kinds of communication and information channels at once: apps, blogs, email, chats, podcasts, social media, digital assistants. However, when I talk with businesses I often hear that such and such technology is certainly...
What are the advantages of having your own app?
Many businesses do not (yet) have their own app. Why bother if you can use existing platforms for many aspects of communicating with customers? The answer is simple: your own app is your own TV station. As a businesses, you determine what your customers see. There is no competition and your customers are not distracted...
Wie ersetzt man WhatsApp (from Facebook) Newsletter?
Die bevorstehende Umbennenung vom WhatsApp in WhatsApp from Facebook gibt die Richtung vor, in welche sich WhatsApp wohl in naher Zukunft entwicklen wird. Vieles deutet darauf hin, dass es eine gemeinsame Plattform geben wird. Über Änderungen an den AGBs und deren mögliche Auswirkungen kann nur spekuliert werden, aber es wird sicherlich Änderungen geben. Ein möglicher...
How to replace WhatsApp (from Facebook) Newsletters?
The upcoming renaming of WhatsApp in WhatsApp from Facebook sets the tone for the near future of WhatsApp. There are many indications that there will be a common platform with Facebook. Changes to the terms and conditions and their possible effects can only be speculated, but there will certainly be changes. A taste of changes...
WhatsApp Newsletter Replacement with Cost Control
Faced with the end of WhatsApp newsletters, companies are actively starting to look for alternatives. This is not trivial, because WhatsApp newsletters were a tremendously valuable tool for customer engagement due to WhatsApp’s market power. The alternative offered by WhatsApp is costly: per message several cents are charged. That adds up very quickly for large...
WhatsApp Newsletter Ersatz mit Kostenkontrolle
Konfrontiert mit dem Ende von WhatsApp-Newslettern beginnen Unternehmen aktiv um Alternativen umzusehen. Das ist nicht ganz trivial, da WhatsApp-Newsletter bedingt durch die Marktmacht von WhatsApp ein enorm wertvolles Tool für die Kundenaktivierung waren. Die von WhatsApp angebotene Alternative ist kostenintensiv: pro Nachricht werden mehrere Cent verrechnet. Das summiert sich bei großen Newslettern mit mehreren tausend...
What do customers want from your business?
I’ll give you the answer right away: convenience. What is striking, it’s difficult for businesses to see their services with the eyes of their customers. There’s a huge gap in what businesses concieve as important and what customers think is important. It often starts at right the top: executives have no idea how their services...
Corporation Customer Communication
When communicating with customers, omotenashi can serve as guideline. It’s the Japanese way of good hosts making guests feel valued and respected by anticipating their needs while serving them well. On a customer journey you’ll find several moments where you can apply omotenashi: 1. interest: this is driven by a need or a desire. For...
