Retention

Customer Retention Strategies

It’s a fact you have heard over and over. It is cheaper to convince existing customers to buy again than to find new customers. This is true for many businesses, particularly in the crowded ecommerce market where clicks and conversions seem to be increasing in price. Have you ever looked into ways to re-engage customers […]

lifetime

What is Customer Lifetime Value?

Customer Lifetime Value (CLV) is an important metric to measure long-term growth. It is a measure of the customer’s lifetime value to your company. According to a 2018 Criteo survey, 81% said monitoring CLV could increase sales. 68% believed that CLV data can boost retention, and 56% believed that it drives customer loyalty. CLV allows […]

turnonvpn

Presenting #TurnOnVPN as new Customer

We are happy to announce #TurnOnVPN as our new customer for our product qBlog. #TurnOnVPN is a cybersecurity advocacy group focusing on a free and unimpeded internet for all. Their mission is to help users to reclaim their internet with VPN, stay in control of what they see and who sees them. They are actively […]

Omnichannel

Omnichannel is where the customers are

Many businesses don’t realize that their customers are more advanced in terms of tech use than they (businesses) think. They use all kinds of communication and information channels at once: apps, blogs, email, chats, podcasts, social media, digital assistants. However, when I talk with businesses I often hear that such and such technology is certainly […]

What are the advantages of having your own app?

Many businesses do not (yet) have their own app. Why bother if you can use existing platforms for many aspects of communicating with customers? The answer is simple: your own app is your own TV station. As a businesses, you determine what your customers see. There is no competition and your customers are not distracted […]

How to replace WhatsApp (from Facebook) Newsletters?

The upcoming renaming of WhatsApp in WhatsApp from Facebook sets the tone for the near future of  WhatsApp. There are many indications that there will be a common platform with Facebook. Changes to the terms and conditions and their possible effects can only be speculated, but there will certainly be changes. A taste of changes […]

WhatsApp Newsletter Replacement with Cost Control

Faced with the end of WhatsApp newsletters, companies are actively starting to look for alternatives. This is not trivial, because WhatsApp newsletters were a tremendously valuable tool for customer engagement due to WhatsApp’s market power. The alternative offered by WhatsApp is costly: per message several cents are charged. That adds up very quickly for large […]

What do customers want from your business?

I’ll give you the answer right away: convenience. What is striking, it’s difficult for businesses to see their services with the eyes of their customers. There’s a huge gap in what businesses concieve as important and what customers think is important. It often starts at right the top: executives have no idea how their services […]

Corporation Customer Communication

When communicating with customers, omotenashi can serve as guideline. It’s the Japanese way of good hosts making guests feel valued and respected by anticipating their needs while serving them well. On a customer journey you’ll find several moments where you can apply omotenashi: 1. interest: this is driven by a need or a desire. For […]