The upcoming renaming of WhatsApp in WhatsApp from Facebook sets the tone for the near future of WhatsApp. There are many indications that there will be a common platform with Facebook. Changes to the terms and conditions and their possible effects can only be speculated, but there will certainly be changes.
A taste of changes to the terms and conditions (or changes to their application) is the ban of WhatsApp newsletters. This is a huge problem for companies: on December 7th, companies lose an efficient channel to inform subscribers via broadcast messages. The alternative offered by WhatsApp is to use their Business API. This is costly: every message costs of several cents. These numbers correspond approximately to the fees of conventional textmessaging services. This is a bit ironic: first WhatsApp offers free message delivery and pushes textmessaging services from the market. Then WhatsApp begins to charge for messages (at least by companies). Of course it is their right: the massive infrastructure costs money. And that needs to be earned.
So what do you do? We at IKANGAI offer a WhatsApp newsletter replacement. The conversion of existing subscribers is very simple: just send a link to the newsletter subscribers and point them to the alternative. As a company you profit in several ways. You keep your subscribers, you benefit from additional features such as message formatting with Markdown and statistical data. And one more thing: our system is GDPR-compliant, since no personal data (phone number, etc.) are asked from the user.
Are you interested? We are happy to present our platform to you personally and offer a solution that is tailored to your needs.