Starting with iOS 15 and iPadOS 15, Apple introduced a new toggle during the setup process that makes it easier for users to turn off personalized ads in Apple apps such as the App Store, Apple News, and Stocks. In a presentation shared with advertisers, Apple cited internal data showing that, in the first quarter...
Tag: Ads
Like it or not: Chrome’s “Topics” advertising system is here
Google is on a quest to eliminate third-party cookies. Third party cookies are important for advertisers to track users and deliver targeted ads. It is one of key ingredients of the "free internet": many pages use ads to finance the production of their digital content. Google is the largest advertising company in the world and...
Is Apple Killing A Billion-Dollar Ad Industry With A Popup?
The focus on Apple’s WWDC 2020 Keynote was on the next iterations of iOS, mac OS Big Sur and of course Apple Silicon. From the perspective of advertisement agencies, there was a specific feature that made them – let’s say – uneasy. It’s a new iOS 14 privacy-feature that requires active opting-in from users. Starting...