Direct-to-consumer marketing (D2C) is promoting and selling a product or service directly to consumers. This cuts out the need for any intermediaries, since you as a company have direct contact with your customers. This strategy is rapidly gaining popularity since the business landscape is starting to change. One reason is that by cutting out the...
Category: News
How Location Pings are used to identify People storming the US Capitol
It was shocking when a mob stormed the U.S. Capitol on January 6th. In the aftermath of this event, data (mostly pictures and videos) from the social network Parler was used to create timelines for the activities of individuals and ultimately to identify them. But now another data set has emerged from a different source...
Keeping your Online Data Private in 2021
The coronavirus pandemic struck in 2020 and it resulted in several entities relying heavily on the internet. The effects of COVID-19 have spilled into 2021 with social distancing techniques still in play. Since almost everyone is using the internet nowadays, some problems have arisen. Controversies Surrounding Online Privacy The most important one is the issue...
What is the best Messenger Alternative for Media-Companies?
The announced change of WhatsApp’s privacy terms has lead to an exodus of users to alternative messengers. It’s no surprise that this happened, since WhatsApp’s mother company Facebook is interested in data and will find ways to monetize it. They have done this in the past when they forced companies to use their WhatsApp Business...
How much revenue does an app generate?
The answer is of course: it depends on your business :-). But with a decent app you can generate a good amount of revenue. Let me give you a real world example from an SME. The app I’m referring to was updated in 2017 with new features. During the first few months until the end...
The Power of Experiments
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you’ve probably been an unwitting participant in a variety of experiments also known as randomized controlled trials designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial...
Facebook’s Laughable Campaign Against Apple Is Really Against Users and Small Businesses | Electronic Frontier Foundation
Facebook is trying to convince you that it’s a protector of small businesses. Given Facebook’s track record of anticompetitive behavior and privacy issues this is hardly believeable. The main target of Facebook’s new ad campaign is Apple’s App Tracking Transparency feature that Apple has deployed with iOS 14. Instead of letting users being tracked by...
Eight App Trends for 2021
In 2021 we’ll see the continuation of several trends that have been around in 2020. This is not surprising, since these trends have been gaining momentum in the last couple of months. 1. Voice User Interface Personal assistants will continue to grow in usage on mobile devices. They come with more and more features and...
Proximity Chat
During the pandemic we’ve gotten used to a primarily virtual social and work life. Meetings take place on platforms like Zoom or Jitsi and are working reasonable well. Watching your coworker with a video-stream is surprisingly effective and generates a kind of remote closeness. Online workouts do not involve sharing the same sweatty gym and...
Smart City Project XP
In the Smart City Project XP (Ephemeral Computing Service Plattform) a digital platform for citizens is being developed. One of the main goals of the project is to involve citizens as active participants in helping to shape the platform. For this purpose, special (“no-code”) tools are developed to publish services or apps on the platform....
