Das Förderprogramm KMU.DIGITAL fördert Ihr Digitalisierungsprojekt mit bis zu 9.000€ in insgesamt drei Stufen (Potentialanalyse, Strategieberatung, Umsetzung). Unternehmerinnen und Unternehmer werden so schrittweise zu einer Digitalisierungsstrategie für den eigenen Betrieb herangeführt. Toolbox 1: Potentialanalyse – Was ändern? Mit der Potentialanalyse werden digitale Trends, Chancen und Risiken für das eigene Unternehmen systematisch analysiert. Diese Analyse stellt...
Category: News
Entwicklungs- und Vertriebs-Partnerschaft mit der snabble GmbH
Bonn, Leobendorf, 24.3.2021. Wir freuen uns, eine Entwicklungs- und Vertriebs-Partnerschaft mit der snabble GmbH bekannt geben zu können. Snabble ist der Experte im Bereich des mobilen Self-Checkouts und verfügt über langjährige Erfahrungen mit Kunden verschiedener Branchen – von Baumärkten über Drogeriemärkte hin zum Lebensmitteleinzelhandel. Namhafte Kunden wie IKEA, Edeka und toom konnte Snabble bereits von...
Insights from the 2021 State of Consumer Behavior Report
Our partner Snabble is always looking for new approaches to optimize their Scan & Go platform. This is being done with two essential stakeholders in mind. First, the self-checkout experience should provide real value to our users. This includes, for example, saving time by avoiding the checkout line, a resulting relaxed shopping experience, and a...
App as a Infrastructure
The Clubhouse hype has an interesting side effect: there are third parties popping up and offer services on top of the app. This trend has been observed by Dani Grant and Nick Grossman at Union Square Ventures several years ago. Their hypothesis in a nutshell: apps are there first and then comes the infrastructure. This...
Live Music on Clubhouse
Clubhouse has taken some of the online world in storm. The hype started last year in the US and has now reached Europe. Fueled by stories of celebrities like Elon Musk that held court on the platform and an invitation-only registration policy for the platform, people were eager to get in. There are many business...
Google is done with Third-Party Cookies
The days of third-party cookies are over. Google is done with them and announced this on their company blog. But that doesn’t mean that Google will stop collecting your data, nor it will stop using your data to target ads. What Google will do is to stop allowing third-party cookies that collect user data. This...
Trends Shaping The World Of Web Development In 2021
Each year, new web development trends surge in popularity leading to drastic changes in user interfaces and back-end operations. But no matter what the newest trend may be, they all have a shared goal: optimize the user experience to boost engagement and sales. Now that the online sphere is so saturated, there is no such...
The two sides of the Clubhouse coin: does exclusivity equal elitism?
In the era of social media, it naturally invokes a lot of excitement when a new platform takes off and starts shaping our common online space. Clubhouse has given it another spin with limiting access to the party, which gave way to a lot of controversy. Neticle had to investigate… Clubhouse, the invite-only, audio-based social...
What Is Direct to Consumer Marketing?
Direct-to-consumer marketing (D2C) is promoting and selling a product or service directly to consumers. This cuts out the need for any intermediaries, since you as a company have direct contact with your customers. This strategy is rapidly gaining popularity since the business landscape is starting to change. One reason is that by cutting out the...
How Location Pings are used to identify People storming the US Capitol
It was shocking when a mob stormed the U.S. Capitol on January 6th. In the aftermath of this event, data (mostly pictures and videos) from the social network Parler was used to create timelines for the activities of individuals and ultimately to identify them. But now another data set has emerged from a different source...
