What is the Metaverse?
The Metaverse is a term coined by Neal Stephenson in his 1992 science fiction novel, Snow Crash. In Neal Stephenson’s book, character Hiro Protagonist…
Author: Martin Treiber
The adverse Effects on Trust by App Stores
App stores from Apple and Google tout that they alone are the best place to download and install apps.
The Paradox of Cloud Computing
The cloud is without doubt one of the most important platform shifts in computing history. Cloud has already had an impact on billions in IT spending.
What’s a Good App Store Conversion Rate?
Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing…
Are WhatsApp Newsletter back? Spoiler: Not really. But there’s an alternative.
Staying in permanent contact with your own customers – the dream of every company. Until 2019, many companies had therefore sent newsletters directly to…
What are Citizen Developers?
Citizen development encourages employees who are not IT-trained to become software developers. They use NoCode/LowCode (LCNC) platforms that allow them to…
9 out of 10 hate to install an app for a service or a product
Most people hate the idea of being forced to install apps to access services. However, installing an app is often a key element of many products.
AirPods – A Cornerstone for Agumented Audio Reality
Mobile phones were already a part of an etiquette revolution years before AirPods became popular. They went from being a novelty to a necessity in a short…
Most Notable iOS 15 Features
Apple unveiled iOS 15 during its WWDC keynote presentation in June. It’s a big update for iOS users and are many new features.
What is App fatigue and what to do about it?
In 2008, when app stores where introduced, there were 500 mobile apps available. Fast forward to 2021: Android users are able to choose between 3.48…