What’s a Good App Store Conversion Rate?
Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing…
Author: Martin Treiber
Are WhatsApp Newsletter back? Spoiler: Not really. But there’s an alternative.
Staying in permanent contact with your own customers – the dream of every company. Until 2019, many companies had therefore sent newsletters directly to…
What are Citizen Developers?
Citizen development encourages employees who are not IT-trained to become software developers. They use NoCode/LowCode (LCNC) platforms that allow them to…
9 out of 10 hate to install an app for a service or a product
Most people hate the idea of being forced to install apps to access services. However, installing an app is often a key element of many products.
AirPods – A Cornerstone for Agumented Audio Reality
Mobile phones were already a part of an etiquette revolution years before AirPods became popular. They went from being a novelty to a necessity in a short…
Most Notable iOS 15 Features
Apple unveiled iOS 15 during its WWDC keynote presentation in June. It’s a big update for iOS users and are many new features.
What is App fatigue and what to do about it?
In 2008, when app stores where introduced, there were 500 mobile apps available. Fast forward to 2021: Android users are able to choose between 3.48…
Best Practises for App Onboarding
It is essential to keep users engaged and attract new customers in order to grow your app. It’s even more important to remain competitive in an…
What is Edge Computing exactly?
Edge computing refers to a distributed IT architecture that processes client data at the edge of the network as close as possible to the source.
What is serverless computing exactly?
Serverless computing provides backend services on an “as-needed” basis. The serverless provider makes it easy to create and deploy code, without worrying…