Open post Infrastructure

App as a Infrastructure

The Clubhouse hype has an interesting side effect: there are third parties popping up and offer services on top of the app. This trend has been observed by Dani Grant and Nick Grossman at Union Square Ventures several years ago. Their hypothesis in a nutshell: apps are there first and then comes the infrastructure. This...

Open post Live Music

Live Music on Clubhouse

Clubhouse has taken some of the online world in storm. The hype started last year in the US and has now reached Europe. Fueled by stories of celebrities like Elon Musk that held court on the platform and an invitation-only registration policy for the platform, people were eager to get in. There are many business...

Open post Direct to Consumer

What Is Direct to Consumer Marketing?

Direct-to-consumer marketing (D2C) is promoting and selling a product or service directly to consumers. This cuts out the need for any intermediaries, since you as a company have direct contact with your customers. This strategy is rapidly gaining popularity since the business landscape is starting to change. One reason is that by cutting out the...

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Keeping your Online Data Private in 2021

The coronavirus pandemic struck in 2020 and it resulted in several entities relying heavily on the internet. The effects of COVID-19 have spilled into 2021 with social distancing techniques still in play. Since almost everyone is using the internet nowadays, some problems have arisen. Controversies Surrounding Online Privacy The most important one is the issue...

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