Google Analytics Now Illegal in Austria
After Max Schrems, an Austrian data protection activist, complained that Google Analytics had violated data protection regulations, the DSB (Datenschutzbehörde) ruled in against of Google.
Author: Martin Treiber
Why use website heatmap?
Quantitative or traditional user analytics tools can only tell you how many people visited your site and how many of them converted, but they don't give any insight into what actually happened between those two steps. Understanding the quality of these interactions is key.
8 classic storytelling techniques to create engaging presentations
Public speakers who are good at taking their audience on a journey leave them feeling motivated and inspired. These eight storytelling techniques will help you create a presentation that is memorable.
Three main trends for Retail in 2022
The rapid transformations that retail has experienced over the past two years have been largely due to technology.
Why are Stories important for your Business?
The ability to tell stories is an important business tool that any business looking to build a lasting and powerful brand should be able to master.
What are Decentralized Applications (dApps)?
Decentralized apps (dApps), are digital programs or applications that exist on a Blockchain or peer to-peer network of computers, instead of one computer.
The metaverse is money and crypto is king – why you’ll be on a blockchain when you’re virtual-world hopping
You may think the metaverse will be a bunch of interconnected virtual spaces – the world wide web but accessed through virtual reality. This is largely correct, but there is also a fundamental but slightly more cryptic side to the metaverse that will set it apart from today’s internet: the blockchain.
What is Interaction Design?
Interaction design is an important component within wide field of user experience (UX) design. In this article, we'll explain the meaning of interaction design and provide some examples of interaction design. We'll also briefly describe what an interaction designer does.
What is Campaign Tracking?
Campaign tracking is a way to identify how visitors discover your website. Campaign tracking tools are used to track the effectiveness of online advertising campaigns that lead to your site, from both Ads-generated campaigns and other sources.
What is a heatmap?
A website heatmap shows the performance of a website page using a warm-to–cold color scheme. The warmest color indicates the highest visitor engagement, while the coolest indicates the lowest visitor engagement.
