Have you logged into Facebook recently? Searched for something on  Google? Chosen a movie on Netflix? If so, you've probably been an  unwitting participant in a variety of experiments—also known as  randomized controlled trials—designed to test the impact of different  online experiences.

Learn from tech companies 

Luca and Bazerman describe the central role experiments play in the tech  sector, drawing lessons and best practices from the experiences of such  companies as StubHub, Alibaba, and Uber.

save money

Successful experiments can save companies money—eBay, for example,  discovered how to cut $50 million from its yearly advertising budget—or  bring to light something previously ignored, as when Airbnb was forced  to confront rampant discrimination by its hosts.


Moving beyond tech, Luca and Bazerman consider experimenting for the  social good—different ways that govenments are using experiments to  influence or “nudge” behavior ranging from voter apathy to school  absenteeism.  With this book, readers can become part of “the experimental  revolution.”