What is server-side tracking?
With the expiration of third-party cookies, shorter lifespan of Safari's first-party cookies and increased privacy requirements, decision-makers are more concerned about accuracy of their advertising data.
Tag: Tracking
DuckDuckGo introdudes a new function to prevent app tracking on Android
Apple’s introduction of App Tracking Transparency Tools shook the advertising industry to the core. iPhone and iPad owners can now block apps from using their data to personalize advertising and track their behavior. The revenues of Snap and Meta Platform’s Facebook, Twitter and YouTube have been reduced by almost $10 billion since the launch of...
Initial IDFA Apocalypse Tidbits
Apple’s iOS 14.5 update requires apps to show users a prompt asking for their consent before tracking them across other apps and websites. It’s called App Tracking Transparency or ATT and has caused a considerable uproar of the online advertising community and juggernauts like Facebook. After the roll-out of Apple’s iOS 14.5 update, initial numbers...
Daring Fireball: Online Privacy Should Be Modeled on Real-World Privacy
John Gruber from Daring Fireball gives a very good description of how online ad tracking would work in the physical world: Imagine if you were out shopping, went into a drug store, examined a few bottles of sunscreen, but left the store without purchasing anything. And then immediately a stranger approached you with an offer...
Does advertising without tracking cookies work?
Imagine a web without tracking cookies. Wouldn’t that be nice? You might argue that this isn’t feasible, because for all those nice free content and services, ads need to be very efficient to generate the highest possible click through rate. Ad tech companies like Google or Facebook, argue that microtargeting is the solution for publishers...
