TikTok's signature user interface feature is full screen vertical video. Instagram is currently testing a feature that offers a similar immersive experience and puts video front and center. The subtext is, that Instagram continues its quest to grab our attention away TikTok. Meta, the parent company of Instagram, stated last week in its earnings call...
Tag: TikTok
How to benefit from the TikTok Algorithm for Marketing
TikTok's success has prompted a shift in marketing. It's changing the way businesses and individuals can create trends around content, products, and personal branding. TikTok, which has more than 1,000,000 users, was the most popular domain in the world in 2021, even more popular than Google. TikTok is the most popular platform for sharing video...
TikTok GUI Design Tricks
TikTok is famous for it's addictive nature, especially with younger users. It uses a few design tricks to keep users engaged. Onboarding - It starts with a Swipe The process of getting hooked to TikTok starts right away in the users onboarding experience. TikTok asks users to choose their interests. This information is used for...
TikTok’s secret algorithm is its greatest strength – and could also be its undoing
I have a ten-year-old niece named Divya (not her real name) in rural northern India. Two years ago, I visited and she came running to hug me. I asked what was the best gift I could give her, and all she wanted was for me to follow her on TikTok. Divya posts videos of her...
