In the Spotlight

We are very honored to be put into the spotlight in the latest issue of the ITEA magazine. Leading the ITEA project SOLOMON, which ITEA Vice-chairman Philippe Letellier calls a small but very innovative and dedicated project [covering] many sides of this [E-commerce] revolution. we are inventing new paths to create a coherent online/offline experience […]

Chatbots – A novel way to present Project Deliverables

If you are like me, you love to download project deliverables and read through those PDF files to extract the most important pieces of information. Also, you love to produce dozens of pages for deliverables when working in a project. Right? Well, truth be told, I’m not overly keen on this kind of work and […]

The Mobile Morawa Shopping Avatar

Using loyalty card programs is good for businesses for a number of reasons. First of all, loyal customer spending is 46% higher. Also, businesses can increase their revenue by nearly 50% while retaining only 5% of their customer base with a loyalty card program. And last but not least, a typical business makes about 65% […]

The Traveling Mobile Shopping Avatar

We are currently developing a mobile shopping avatar in the project SOLOMON. It is a truly mobile shopping avatar: it can move from one device, medium respectively, to another. How does this work? At it’s core, the shopping avatar is a piece of Javascript software that represents your personal mobile assistant and is available in […]

The Shopping Avatar Goes Life

At the EUREKA Innovation Days in Helsinki we took the opportunity to introduce a working prototype of our Shopping Avatar, Mobile Personal Shopping Assistant, respectively, to a broader public. Our prototype shows how we envision the interaction of customers using a Mobile Shopping Assistant and a Micro Popup Store. At its core is the transfer […]

The end of the checkout area in brick and mortar stores

With companies like Amazon actively pursing their version of the future brick and mortar store, one thing is certain: a dedicated checkout area will be a thing of the past. The checkout process of the (very near) future won’t require point of sale systems. People will just take the items they want to buy and […]

EDGE Computing in Retail

As EDGE computing matures, we will see a broad adoption in retail – actually I’d go as far to say that it is simply inevitably. And here’s why. In times, where timing is everything, businesses cannot afford to miss opportunities to communicate with customers at the right time. Imagine a customer passing your shop. With […]

Self-Checkout in Brick and Mortar Stores

A crucial part of every customer journey is the checkout process. Imagine for a minute that the online checkout would mimic the process that customers experience every day in brick and mortar stores. The resulting checkout process would require several steps that are awkward, to say the least. First of all, you’ll have to move […]

SOLOMON – Social Local Mobile Indoor

Contrary to many predictions from the past, brick-and-mortar stores are still existing and are not going anywhere anytime soon as they are integral for a customer’s shopping experience. In fact, Amazon, probably THE online shopping platform started rolling out physical book stores and purchased the whole foods chain very recently – working on combining the […]