Why News-Pull is no Solution for WhatsApp Newsletters

With the approaching end of WhatsApp newsletters, companies are looking for alternatives to prevent the loss of their WhatsApp newsletter audience. One solution is the switch to News-Pull. Here the subscriber must open WhatsApp, switch to the newsletter channel and send a message (for example, a letter). Only then will the subscriber receive the newsletter […]

The End of Political Advertising on Social Media?

Twitter has announced to block all political advertising with November. Although it is still unclear how this is implemented in practice and what qualifies as a political advertising, one thing is clear: the times when  political parties have simply bought advertising on social media sites are probably over. This also because of Cambridge Analytica, that […]

Q’​News – Next Generation Newsletter

In recent years mobile newsletter services have become popular on messenger platforms. There are numerous service providers offering newsletter services on messenger platforms such as WhatsApp. The high opening rate of messages – compared to email newsletters – makes this type of newsletter attractive to businesses. However, these services depend on the messenger platform. As […]

Why buy the pig in a poke (or the cat in the bag)?

What pig? What poke? The proverbial pig in the poke (or cat in the bag) is the email newsletter and the purchase is the registration. Email newsletters are not a very exciting topic and yet important for many businesses to provide customers with information. Why? Newsletters are a great tool for businesses: you write an email […]