In a world that is increasingly driven by online technology, it is easy to forget the importance of connecting online with offline for creating the best possible customer experience. For retail businesses, this connection is essential to success. There are a number of reasons why connecting online with offline is important for retail businesses. Customer...
Tag: Online
Your online business won’t skyrocket. Nope. But there is hope.
If you build it, they will come. If you’re running an online business or sell digital services this doesn’t sound like how your business is doing. There won’t be a breakthrough moment when suddenly customers pour in and you’ll have so much requests that you have to decline them. No, sir. The reality is different....
Ecommerce grows 32% in Q4 2020 in the U.S.
In 2020, ecommerce accounted for 75% of the gains in total retail sales in the U.S. This is mainly due to the COVID-19 pandemic that accelerated shifts in consumer shopping behavior. Merchants experienced tremendous growth rates in online commerce. For many merchants, the holiday season is where the make most of their money. During the...
How to Take Your Small Business Online – Digital.com
Why should you create a website for your small business? Whether your small business is well-established, just starting out, or somewhere in between, having a dedicated online presence is a must. Why is this such a necessity? Consider these statistics: Essentially, consumers spend tons of time online, and much of their activity revolves around researching...
Woolworths launches automated eStore in Melbourne
Woolworths in Australia is accelerating the delivery of online orders and potentially improve order accuracy by applying novel technology. The rollout starts with an automated eStore at its Carrum Downs supermarket in Melbourne. The goal is to reduce aisle congestion for in-store customers, since Woolworths’ personal shoppers choose most items from inventory without having to...
Jetzt ist es Zeit für die digitale Transformation Ihres Unternehmens
Jetzt ist es Zeit um die digitale Transformation Ihres Unternehmens zu starten. Wenn uns COVID19 etwas gelehrt hat, dann das, dass Unternehmen einen digitalen Kanal zwingend benötigen, um mit Kunden in Kontakt zu bleiben. Wenn es Ihre Services zulassen, sollten Sie diese auch über einen digitalen Kanal bereitstellen oder ergänzen. Es fängt mit einer einfachen...
Would you fire a cashier that turns 25% of your customers away?
The answer is probably a yes. And yet many companies don’t do this. Why? Because the cashier is not a person in a brick and mortar store, but the checkout process of an online store. According to a study, as many as 25% of the customers abandon their purchase on online stores because of a...
Mobile for Brick and Mortar Stores
Mobile was often regarded as enemy of brick and mortar businesses. People would come into a store use their mobile to sometimes scan items and order them elsewhere. That was the story told by many brick and mortar businesses. This has changed considerably. Instead of fighting mobile, leading players in the retail sector have actively...
How Physical Stores become more like Online Stores
The US retail chain Nordstrom started to experiment with a small concept store that focuses on services and that doesn’t stock any inventory. It is a familiar concept that other many other businesses have used in the past: they created showrooms for their customers to try out their products. What has changed, however, is the...
Connecting Online with Offline via mobile App
Connecting the online with the offline world is something deemed essential for the brick and mortar businesses in the very near future. The challenge is now how to actually implement this connection. Retail giants like Amazon have already a clear vision how this connection looks like: they build shops (Amazon Go) that are able to...
