In a world that is increasingly driven by online technology, it is easy to forget the importance of connecting online with offline for creating the best possible customer experience. For retail businesses, this connection is essential to success. There are a number of reasons why connecting online with offline is important for retail businesses. Customer...
Tag: Offline
Woolworths launches automated eStore in Melbourne
Woolworths in Australia is accelerating the delivery of online orders and potentially improve order accuracy by applying novel technology. The rollout starts with an automated eStore at its Carrum Downs supermarket in Melbourne. The goal is to reduce aisle congestion for in-store customers, since Woolworths’ personal shoppers choose most items from inventory without having to...
Mobile for Brick and Mortar Stores
Mobile was often regarded as enemy of brick and mortar businesses. People would come into a store use their mobile to sometimes scan items and order them elsewhere. That was the story told by many brick and mortar businesses. This has changed considerably. Instead of fighting mobile, leading players in the retail sector have actively...
Connecting Online with Offline via mobile App
Connecting the online with the offline world is something deemed essential for the brick and mortar businesses in the very near future. The challenge is now how to actually implement this connection. Retail giants like Amazon have already a clear vision how this connection looks like: they build shops (Amazon Go) that are able to...
