Google Analytics violates the GDPR and using this tool is illegal and using it is a risk. These and similar headlines have often appeared in the media in recent weeks. The reason for these headlines and press coverage on Google Analytics was due to decision by the data protection authority in Austria. THe agency found...
The French Data Protection Agency CNIL (Commission nationale de l'informatique et des libertes) has ruled that Google Analytics' use is against the GDPR. The CNIL began issuing notices to website administrators using Google Analytics.
Matomo Analytics is a free and open source web analytics solution. It's a powerful alternative for Google Analytics, and has a strong focus on data protection.
Matomo is the most popular Google Analytics alternative. Matomo can be found on more than one million websites across 190 countries.