The discovery phase is a process of collecting and analysing information about the project. It precedes the development process and allows getting a well-rounded and comprehensive understanding of goals, scope, and possible limitations. The discovery phase (or stage), is where you study the target market, determine your product-market fit, and gather all project requirements. People...
Tag: customer journey
Lush connects online and offline
Lush’s new flagship store in Tokyo is a good example how online and offline commerce can be connected. For example, the Lush app offers services that give customers information about “naked products” when they are scanned. The app recognises objects from the store, looks up information and presents them to the customer in several languages....
