What do customers want from your business?

I’ll give you the answer right away: convenience. What is striking, it’s difficult for businesses to see their services with the eyes of their customers. There’s a huge gap in what businesses concieve as important and what customers think is important. It often starts at right the top: executives have no idea how their services […]

The importance of a seamless checkout

A easy to use checkout process for your online business is of utmost importance. Why? Because more than one in four shoppers abandoned a cart due to a long or complicated checkout process. Think about it for a minute. These shoppers put items in the shopping cart and were ready to checkout and pay. They […]