Apple introduced App Tracking Transparency last year which prohibits app developers from tracking users' activity across different apps without their explicit consent. Privacy advocates applauded the initiative. Facebook warned that it would bring down targeted advertising companies. Research published last week shows that App Tracking Transparency does not always prevent the collection of surreptitious personal...
Tag: ATT
Apple’s app tracking popup reportedly costs social media platforms nearly $10 billion
A report by the Financial Times showed that Snapchat, Facebook and Twitter lost approximately $9.85 billion in revenue due to Apple’s privacy changes. Apple last year announced the App Tracking transparency (ATT) policy, which requires that apps ask permission to track users. In April this year, the policy was finally implemented. Apps can no longer...
Inital numbers show that 88% of Users Leave App Tracking Disabled in iOS 14.5
Numbers by the data analytics firm Flurry show that just 12% of iPhone users wordlwide actively opt into app tracking. In the U.S. the numbers are even lower, with just 4% opting in. Until iOS 14.5, apps were able to use Apple’s Identifier for Advertiser (IDFA) for tracking users across webapges and apps. This helped...