Subscription or no subscription? Companies selling Apps face a tough decision. One one hand, customers don’t like to add another monthly subscription, because they already have so many. They question if an App subscription is really worth it, even if it’s only a few dollars. On the other hand, App developers simply need to finance the app development and are increasingly pushed towards subscription models by App stores – often with a 30% cut by the App store owners.
Is this the only way to sell software these days? Does everything have to be a subscription? The short answer is No.
Read on for the full answer: Subscription or no subscription? That is not the question. – iA