John Gruber from Daring Fireball gives a very good description of how online ad tracking would work in the physical world: Imagine if you were out shopping, went into a drug store, examined a few bottles of sunscreen, but left the store without purchasing anything. And then immediately a stranger approached you with an offer...
Category: Technology
Does advertising without tracking cookies work?
Imagine a web without tracking cookies. Wouldn’t that be nice? You might argue that this isn’t feasible, because for all those nice free content and services, ads need to be very efficient to generate the highest possible click through rate. Ad tech companies like Google or Facebook, argue that microtargeting is the solution for publishers...
Intel, MIT and Georgia Tech Improve Machine-Programming Code Similarity System
A team of researchers from Intel, MIT and Georgia Tech has published a tool that has the potential of helping developers to write code automatically. The tool, called machine inferred code similarity – or MISIM for short – is able to get the intends of pieces of code. It does so by “looking” at the...
Prepare for Artificial Intelligence to Produce Less Wizardry | WIRED
It has become very expensive to train modern networks; in fact it has become so expensive, that some companies are choosing not to use AI methods at all. A new research paper by Neil Thompson et. al. argues that it is, or will soon be, impossible to keep increasing computational power at rate needed to...
AI Ethics Reading | AI Truth.org
If you want to take a deep dive into AI and ethics, go to AI Ethics Reading | AI Truth.org for an overview of critical surveys, papers, books from AI experts. It’s definitely worth checking out :-). Photo by h heyerlein on Unsplash
Jetzt ist es Zeit für die digitale Transformation Ihres Unternehmens
Jetzt ist es Zeit um die digitale Transformation Ihres Unternehmens zu starten. Wenn uns COVID19 etwas gelehrt hat, dann das, dass Unternehmen einen digitalen Kanal zwingend benötigen, um mit Kunden in Kontakt zu bleiben. Wenn es Ihre Services zulassen, sollten Sie diese auch über einen digitalen Kanal bereitstellen oder ergänzen. Es fängt mit einer einfachen...
Apple and Google are launching a joint COVID-19 tracing tool for iOS and Android | TechCrunch
Apple and Google’s engineering teams have teamed up to create a decentralized contact tracing tool for their respective OSs. It’s goal is to give individuals information whether they have been exposed to someone with COVID-19: All of us at Apple and Google believe there has never been a more important moment to work together to...
Artificial intelligence, algorithmic pricing, and collusion | VOX, CEPR Policy Portal
Researchers Emilio Calvano, Giacomo Calzolari, Vincenzo Denicolò, Sergio Pastorello of the University of Bologna in Italy conducted an experiment where they let loose two simple reinforcement-learning-based pricing algorithms in a controlled environment. They learned that the these two completely autonomous algorithms actually responded to their mutual behavior. Together, they started quickly to pull up the...
PWAs sind das Neue Responsive
Web-Technologie wird ständig weiterentwickelt und die neueste Messlatte für ein gutes Online-Kundenerlebnis ist eine Progressive Web App (PWA). Eine PWA nützt eine Reihe von Webtechnologien, die Benutzern schnelle, app-ähnliche Erlebnisse bieten. Dies führt zu höheren Conversion-Raten und gibt auch einen SEO-Schub. Zum Beispiel verzeichnete Lancôme einen Anstieg des mobilen Umsatzes um 36%; das britische Kaufhaus...
Clearview AI’s Facial Recognition Tech Is Being Used By The Justice Department, ICE, And The FBI
Clearview’s facial recognition AI is not only used by law enforcement; there is a large number of private companies that have Clearview accounts, like Kohl’s and Walmart and banks like Wells Fargo and Bank of America. While most of these companies have no formal contracts with Clearview and appear to have used Clearview’s software on...
