Super apps are booming due to a seismic shift in the way the ad-supported mobile app economy operates. Media companies that used ads to moneytize their content face a huge challenge: the underlying advertising platforms heavily depend on tracking users to optimize ad placements. However, with the looming end of third party cookies and privacy...
Category: Technology
What is the Klarna Super App?
The Swedish fintech Klarna has an app that offers the buyer everything: shopping, checking accounts and payment methods. Words like “revolution” are part of the normal vocabulary of Sebastian Siemiatkowski, the founder of Klarna. Klarna, is currently one of the most successful fintechs in all of Europe. Investors valued the start-up, which started as a...
What is the Not Invented Here Syndrome?
A seminal study in 1982 examined the behavior and performance of 50 R & D groups. The researchers described the phenomenon as Not Invented Here Syndrome (NIH syndrome) which is characterized by “the tendency of a project team of stable composition to believe that it has a monopoly on knowledge of its field which causes...
What is an NFT?
This year, non-fungible tokens (NFT) have seemed to explode from out of nowhere. These digital assets, which include art and music as well as tacos and toilet papers, are being sold like 17th-century exotic Dutch Tulips — some for millions of dollars. Are NFTs worth the hype or the money? The opinions differ: some compare...
Cloud and Edge: finding the right Balance
Germany has been a country of cloud skeptics for many years. In 2016, only 17 percent of participants in the annual “Cloud Monitor” study said that the adoption of cloud computing was not an issue. More than half also rejected the public cloud delivery model. The mood has completely changed since then: In 2021, only...
The New Net Delusion
In June 2009, large protests broke out in Iran in the wake of a disputed election result. The unrest did not differ all that much from comparable episodes that had occurred elsewhere in the world over the preceding decades, but many Western observers became convinced that new digital platforms like Twitter and Facebook were propelling...
The complete Guide to Serverless vs Containers
As with many of the cloud app development trends, Serverless Computing as well as Containers are widely discussed and talked about by developers. Serverless was created to be an alternative to containerization. Others feel serverless can be used in conjunction with containers for application deployment. Serverless and Containerization are not only different in terms of...
Transfer Learning – Small Data with big Effects
For many people artificial intelligence is synonymous with big data. This is because large data sets are the foundation of some of the most important AI breakthroughs over the past decade. ImageNet is a data set that contains millions of images, each hand-sorted into thousands of categories. Image classification has made huge strides since the...
The Mythical Man-Month
Fred Brooks was a manager at IBM. He wrote The Mythical Man-Month in 1975 after being assigned to manage the development of OS/360, the company’s first operating system, in March of 1969. The book has sold over 1.2 million copies. The Mythical Man-Month is based on his experiences managing the OS/360 project. The book was...
Can Machines Have Common Sense?
Over the summer of 1956, an enterprising group of scientists, engineers, and mathematicians held a workshop at Dartmouth College to explore the idea of a new area of scientific research: artificial intelligence. The proposal for the workshop, penned a year earlier and now famous in the field, reads: The study is to proceed on the...
