For a business, it is of paramount importance to be present in the mind of people when they make a decision to buy items or to use services. That is the main job of marketing and advertising: to make sure your business is just one click away. For this purpose, social media platforms provide means...
Category: Retail
The future of our shopping is Amazon-like? Is it over? Does it mean the crash of the retail industry?
Amazon is the digital 800 pound gorilla that stepped into the brick and mortar arena recently. What does this mean for existing businesses? Is it already too late from them and they just should roll over and give up? We in SOLOMON do not necessarily think so. Find out more why on the ITEA blog.
The Shopping Avatar Goes Life
At the EUREKA Innovation Days in Helsinki we took the opportunity to introduce a working prototype of our Shopping Avatar, Mobile Personal Shopping Assistant, respectively, to a broader public. Our prototype shows how we envision the interaction of customers using a Mobile Shopping Assistant and a Micro Popup Store. At its core is the transfer...
The Shopping Avatar
Broadly defined, an “avatar” is a virtual being that represents a user in a virtual environment. This encompasses not only complex beings created for use in online gaming but any visual representation of a user in an online community [1]. However, avatars are most popular in online gaming, since they represent successful feats of users...
Nobody will download your App
In the ever growing app market is has become more and more difficult to motivate people downloading an (your) App: the days when people downloaded an App because „there is an app for that“ are certainly over. What has happened? Nowadays, there is actually an App for „every that“ which has brought us several millions...
IKANGAI becomes a partner of the Austrian Retail Association
As of March 1st, IKANGAI is a partner of the Austrian Retail Association. From their press release: IKANGAI GmbH specializes in digital transformation and mobile customer communication for companies in the retail sector. The qonnect platform uses the latest technologies to link online and offline services to provide the best possible omnichannel customer experience for customers. As...
Will the Chatbot kill the Webshop?
If Rob LoCascio [1] is to believed we are going to see major changes in the way e-commerce is conducted in the very near future, i.e., this year. Shop websites will eventually go away and make room for conversational interfaces (bots). I find this thought intriguing and I think there are already sings that this...
How Physical Stores become more like Online Stores
The US retail chain Nordstrom started to experiment with a small concept store that focuses on services and that doesn’t stock any inventory. It is a familiar concept that other many other businesses have used in the past: they created showrooms for their customers to try out their products. What has changed, however, is the...
Is EDGE Computing the next logical step in computing?
In the comparably brief history of modern computing (70+ years or so) we went through several transformations. Without making a claim to be complete: we saw large single server systems (mainframe client-server systems) with dumb terminals, witnessed the personal desktop computer revolution in the 1970ies and 1980ies, the rise of the Web in the 1990ies...
The end of the checkout area in brick and mortar stores
With companies like Amazon actively pursing their version of the future brick and mortar store, one thing is certain: a dedicated checkout area will be a thing of the past. The checkout process of the (very near) future won’t require point of sale systems. People will just take the items they want to buy and...
