Q’​News – Next Generation Newsletter

In recent years mobile newsletter services have become popular on messenger platforms. There are numerous service providers offering newsletter services on messenger platforms such as WhatsApp. The high opening rate of messages – compared to email newsletters – makes this type of newsletter attractive to businesses. However, these services depend on the messenger platform. As […]

Why buy the pig in a poke (or the cat in the bag)?

What pig? What poke? The proverbial pig in the poke (or cat in the bag) is the email newsletter and the purchase is the registration. Email newsletters are not a very exciting topic and yet important for many businesses to provide customers with information. Why? Newsletters are a great tool for businesses: you write an email […]

Five reasons not to abandon your WhatsApp newsletter audience

After WhatsApp basically killed newsletter services, companies face a difficult situation in dealing with it. Some companies will just shrug and move on to another social media platform. However, your WhatsApp newsletter audience is special: they prefer a condensed info overview and value the direct access to information and services. Now simply abandoning your WhatsApp […]

Customized Progressive Web Apps

The motivation to customize products comes from the fact that people like to modify things they bought according to their taste. It gives them a sense of ownership that is related to people’s psychology. Put simply: people like things more when they clearly say “it’s mine”. If you have your own app for your customers, […]

Progressive Web Apps make you independent

The HUAWEI ban of the US government has illustrated how volatile the Android App distribution system, i.e., Play Store, really is. The same is true for the iTunes App store. Whenever there is a single private company in control of the App distribution channel and this company is forced to follow sanctions, it cuts millions […]

How good are PWAs for your Business?

The brand Paula’s Choice did an A/B test of their Progressive Web App (PWA). The result? A staggering 40 per cent increase in revenue and a 46 per cent rise in conversion rate. Besides the increased conversation rate, there was also a 55 per cent increase in product views and a 61 per cent increase […]

What is a Progressive Web App (and why should I care)?

Progressive Web Apps (PWA for short) use web technology to build apps that look like native apps. These apps offer user functionality like working offline, push notifications and can access device hardware traditionally available only to native mobile applications. Why should I care? In contrast to native apps, they cost less to build, since you […]