Open post Style guide

What is a Style Guide and why you need one

A style guide is a document that outlines how the various elements of your company's design should be used in public. It contains, among others, the logo, colors, and fonts. It also determines where and how these elements should be used. Consistent communcation Communication is key for your company. It must communicate with customers, employees,...

Open post User-centered design: Woman interacting with virtual interface

What is user-centered design?

User-centered design is a term used in the software industry to describe designs that focus on the users' needs and experience. The idea is that by understanding users' goals, motivations and needs, designers can create better software that is more enjoyable and easy to use. User-centered design is sometimes also called human-centered design or user...

Open post what is bionic reading

What is Bionic Reading?

Bionic Reading allows users to simplify text and eliminate distractions. The app highlights the most important parts of text and revises them accordingly. This helps to guide the eye through the text and aids in the brain's recall of previously learned words. It does so by guiding the eyes through text with artificial fixation points....

Open post Tips to Use User Generated Content for Your Business - Marketer's Choice

Tips to Use User Generated Content for Your Business – Marketer’s Choice

According to a TurnTo Networks survey, 90 percent of consumers believe User-generated content (UGC) has a more significant impact on their purchasing decisions than advertising emails or even search engine results. If past marketing campaigns are to be considered, this holds entirely true. User-generated content has immense potential to assist you in your marketing journey....

Open post Instagram is testing Full Screen Content

Instagram is testing Full Screen Content

TikTok's signature user interface feature is full screen vertical video. Instagram is currently testing a feature that offers a similar immersive experience and puts video front and center. The subtext is, that Instagram continues its quest to grab our attention away TikTok. Meta, the parent company of Instagram, stated last week in its earnings call...

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