How Digital Advertising Markets Really Work

How valuable is data for advertising? From the article: If a company that sells online ads can know what their readers are reading on other sites, then they can target the users based on that information when the user returns to their own site. For example, say Michael visits CNBC’s website in the mornings and […]

Introducing ACADRON

Our former SOLOMON colleague Özgün Algin has started his own ompany called ACADRON – https://www.acadron.com The focus of ACADRON is project consulting and the management of innovative research and development projects. They have a network of innovative SMEs and industrial companies with strong R&D capabilities in the Information and Communication Technologies field. The company’s portfolio […]

WhatsApp Newsletter Replacement with Cost Control

Faced with the end of WhatsApp newsletters, companies are actively starting to look for alternatives. This is not trivial, because WhatsApp newsletters were a tremendously valuable tool for customer engagement due to WhatsApp’s market power. The alternative offered by WhatsApp is costly: per message several cents are charged. That adds up very quickly for large […]

What Western media got wrong about China’s social credit system | Public Radio International

A nuanced look on China’s social credit system. While some of the reports in western media were exaggerated, the overall outlook to acutally implement a centralized Orwellian-like surveillance system is nevertheless grim. Currently, the internet is highly censored, cell phone numbers and online activity are assigned a unique ID number which is tied to a […]

Apple contractors ‘regularly hear confidential details’ on Siri recordings | The Guardian

Apple has positioned itself as company that respects the privacy of their users. However, as The Guardian reports, Apple’s contractors have access to a certain percentage of all Siri-recordings. They regularly listen to confidential conversations of users, like drug deals, discussions about medical details and to even people having sex. Source: Apple contractors ‘regularly hear […]

Replacing WhatsApp Newsletters

WhatsApp newsletters are very popular and used by many companies and communities alike. Communities use this channel to inform their citizens about news, clubs keep their members up to date and also political parties communicate with their members. The direct reach of customers make this channel very attractive. However, WhatsApp bans their use on December […]

Instagram is extending its public like removing trials

Instagram is testing the removal of visible likes in six more countries. They include Ireland, Italy, Japan, Brazil, Australia and New Zealand. In these countries only the uploaders will see how many likes their pictures received. This has of course impact on influencers: the days of counting likes as a measure of publicity are commming […]

The End of WhatsApp Newsletters

WhatsApp pulls the plug for the commercial use of WhatsApp newsletters. This comes as a surprise to many. Until now Facebook has tolerated WhatsApp newsletters if they followed certain rules and were sent through certified partners. However, after the Facebook announcement at Google News Spirit this won’t be the case anymore. Starting December 7th 2019, […]