In the realm of artificial intelligence (AI), Large Language Models (LLMs) such as OpenAI ChatGPT, GPT-4, Google BARD, Microsoft BING, Anthropic are revolutionizing the way we interact with technology by understanding and generating human-like text, paving the way for a myriad of applications in diverse fields. However, LLMs are far from perfect, and their safety...
Author: Martin Treiber
AI Breathes Life into Virtual Town
Stanford and Google researchers bring to life 25 AI-driven characters in Smallville, a Sims-like virtual world. Using ChatGPT, they create realistic simulations and interactions, potentially revolutionizing gaming with complex NPC conversations and activities.
How We Built a Meta Pixel Inspector
The first large-scale, crowdsourced study that monitors how Meta tracks people across the internet By: Surya Mattu, Angie Waller, Simon Fondrie-Teitler, and Micha Gorelick Introduction Have you ever shopped for a product online only to see the item appear ad nauseam in your Facebook or Instagram feeds? This is often the result of the Meta...
How to create a buyer persona with Google Analytics
When it comes to data analysis, one of the most important things to consider is your target audience. A persona is one way to help you better understand your target audience and what they want or need from your product or service. It is a semi-fictional character that represents a specific segment of your target...
What is a buyer persona and why do I need one?
A buyer persona describes the person who represents your target audience. Although fictional, this persona is based on extensive research into your desired or existing audience. It might also be called a customer persona or audience persona or a marketing persona. It is impossible to get to know each prospect or customer individually. However, you...
What is a Style Guide and why you need one
A style guide is a document that outlines how the various elements of your company's design should be used in public. It contains, among others, the logo, colors, and fonts. It also determines where and how these elements should be used. Consistent communcation Communication is key for your company. It must communicate with customers, employees,...
Every fourth company in Austria sees no benefit in digitization
Not even the Covid19 pandemics is helping to accelerate the digitization process in Austria. The majority of companies also expects that the innovations won't last. The fifth Austrian digitization Index, which Strategy Consultant Arthur D. Little (ADL Austria) and Marketmind collected on behalf of Drei, revealed that a fourth of Austrian companies see no benefit...
How to develop a content marketing strategy?
In order to develop an effective content marketing strategy, you will need to firstly identify your target audience and what kind of content they would find useful or interesting. Once you have a good understanding of your target audience, you will need to come up with a plan for creating and distributing engaging content that...
What is consciousness?
Consciousness refers to the state of being aware of and able to think, feel and perceive. It is the ability to be aware of your surroundings and make decisions. It is the ability to be aware of your own thoughts and feelings and to interact with the world around you. Consciousness is thought to be...
What is a Workation? Should you try one?
A workation is a new trend that is becoming popular among young professionals. It is a combination of work and vacation, usually involving remote work in a location outside of an individual's usual office. For example, someone might work from a beach resort for a week, or from a cabin in the woods for a...
