Cookieless tracking with ETags, Local and Session Storage and Indexed DB
You're likely to have heard of the ongoing controversy surrounding browser cookies and their use. Browsers are gradually phasing out cookie technology and…
Tag: Tracking
Apple blocks Email Tracking – What does this mean for you?
Working in marketing makes you more concerned about privacy than anything else. Are you aware that marketers are tracking each time you open an email…
Apple’s App Tracking Transparency may not be strong enough
Apple introduced App Tracking Transparency last year which prohibits app developers from tracking users' activity across different apps without their…
How to implement Cookie-less tracking with Matomo
Cookie-less tracking sounds like an attractive idea to have a good user experience on your website while still being able to gather valuable user data.
Like it or not: Chrome’s “Topics” advertising system is here
Google is on a quest to eliminate third-party cookies . Third party cookies are important for advertisers to track users and deliver targeted ads.
AirTags have serious Privacy Issues
When Apple released AirTags last spring, many marvelled at the effectiveness of the coin-shaped trackers in locating lost items.
The essential guide to server-side tracking
Digital marketers are starting to embrace server-side tracking, which is shaking up web analytics.
Google kills FLoC and announces the Topcis API
With FLoC ("Federated Learning of Cohorts"), Google wanted to get rid of third-party cookies used for advertising tracking. But after wide opposition from other Internet users Google has ended its "FLoC” plans.
What is Campaign Tracking?
Campaign tracking is a way to identify how visitors discover your website. Campaign tracking tools are used to track the effectiveness of online advertising campaigns that lead to your site, from both Ads-generated campaigns and other sources.
What is a heatmap?
A website heatmap shows the performance of a website page using a warm-to–cold color scheme. The warmest color indicates the highest visitor engagement, while the coolest indicates the lowest visitor engagement.