On the potential Impact of banning Political Ads on Social Media

Worth reading: this Wired article that discusses the potential impact of banning political ads on social media. Political Ads serve as entry point to phony astroturf communities. For example, the now infamous Internet Research Agency (IRA for short) purchased only 3400 Facebook and Instagram ads. Compare this to the over 61500 Facebook posts, 116000 Instagram […]

Why News-Pull is no Solution for WhatsApp Newsletters

With the approaching end of WhatsApp newsletters, companies are looking for alternatives to prevent the loss of their WhatsApp newsletter audience. One solution is the switch to News-Pull. Here the subscriber must open WhatsApp, switch to the newsletter channel and send a message (for example, a letter). Only then will the subscriber receive the newsletter […]