By IKANGAI April 11, 2022
Who is YOUR AUDIENCE?
What are their needs and wants? What kind of content will they find valuable? Once you have a good understanding of your target audience, you can begin creating content that is relevant and useful to them.
SOlve a problem
Your product or service should solve a problem that your audience knows about. Your content should also help your audience identify and solve this problem.
You need to be regularly publishing new content in order to keep your audience engaged. If you only publish sporadically, you run the risk of losing their attention.
Chances are that your audience prefers different content formats. You've to start somewhere and experiment with different formats. This also depends on your time budget.
Blog posts are a very good starting point for content marketing. Blog posts should be between 1,000 to 2,000 words. . Your posts should address a pain point of your audience so that they are more likely to share them on social media.
Ebooks can be downloaded by website visitors after they submit a lead form. These are usually longer and more detailed than blog posts. They are also published less often than blog posts which are designed to draw visitors to a site.
A case study is a way to tell the story of a customer and gain credibility. Because it can be taken in many forms, a case study is one of the most versatile types of content marketing.
Templates can be used to generate leads and provide great value to your audience. Your audience will be more likely to use your templates to save time and help them succeed in the future.
Infographics are a way to organize and visualize data in a better way than words. These content formats are ideal if you want to share lots of data in a clear and understandable way.
Videos are highly engaging and can be shared across websites and social media platforms. Video content requires a greater investment of time and resources that written content
If your audience doesn't have the time or interest to read content daily, starting a podcast can help them find you brand. Podcast listeners are increasing -- there was a 10% increase in U.S. podcast listeners in 2021
Stories on social media keep us for much longer than we planned. It's hard to know what's next and we're more likely to click through than exit. Stories keep users watching things, making it a great place for businesses.
Simply creating great content is not enough. You need to make sure that your target audience is actually seeing it. Social media is a great way to increase your brand's reach, and deliver your content to customers where they are most likely to be using it.
A content marketing strategy is not something that you can set and forget. It needs to be regularly reviewed and updated based on your audience’s changing needs