Six Step Content Markting Strategy

By IKANGAI April 11, 2022

Who is YOUR AUDIENCE?

1

 What are their needs and wants? What kind of content will they find valuable? Once you have a good understanding of your target audience, you can begin creating content that is relevant and useful to them.

SOlve a problem

2

Your product or service should solve a problem that your audience knows  about. Your content should also help your audience identify and solve  this problem.

BE CONSISTENT

3

You need to be regularly publishing new content in order to keep your  audience engaged. If you only publish sporadically, you run the risk of  losing their attention.

CONTENT FORMAT

4

Chances are that your audience prefers different content formats. You've  to start somewhere and experiment with different formats. This also  depends on your time budget.

BLOG posts

4.1

Blog posts are a very good starting point for content marketing. Blog  posts should be between 1,000 to 2,000 words. .  Your posts should address a pain point of your audience so that they  are more likely to share them on social media.

ebooks

4.2

Ebooks can be downloaded by website visitors after they submit a lead  form. These are usually longer and more detailed than blog posts. They  are also published less often than blog posts which are designed to draw  visitors to a site.

case studies

4.3

A case study is a way to tell the story of a customer and gain  credibility. Because it can be taken in many forms, a case study is one  of the most versatile types of content marketing.

tEmplates

4.4

Templates can be used to generate leads and provide great value to your  audience. Your audience will be more likely to use your templates to  save time and help them succeed in the future.

infographics

4.5

Infographics are a way to organize and visualize data in a better way  than words. These content formats are ideal if you want to share lots of  data in a clear and understandable way.

videos

4.6

Videos are highly engaging and can be shared across websites and social  media platforms. Video content requires a greater investment of time and  resources that written content

podcasts

4.7

If your audience doesn't have the time or interest to read content  daily, starting a podcast can help them find you brand. Podcast  listeners are increasing -- there was a 10% increase in U.S. podcast  listeners in 2021

Web Stories

4.8

Stories on social media keep us for much longer than we planned. It's  hard to know what's next and we're more likely to click through than  exit. Stories keep users watching things, making it a great place for  businesses.

promotion

5

Simply creating great content is not enough. You need to make  sure that your target audience is actually seeing it. Social media is a great way to increase your brand's reach, and deliver  your content to customers where they are most likely to be using it.

audits

6

A content marketing strategy is not something that you can set and  forget. It needs to be regularly reviewed and updated based on your  audience’s changing needs

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