Open post zero party data

Discover how to get zero party customer data from customer experience

After Google has published plans to completely eliminate third-party cookie tracking in the next few years, other browsers followed suit. Add to that Apple’s recent changes in its Identifier for Advertisers, (IDFA), the sweeping privacy legislation: the way marketers communicate with consumers is undergoing a radical transformation. The 2021 Digital Consumer Trends Index polled more...

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