Vitals

What are Core Web Vitals and why they are important?

Google’s recent response to online market trends was the introduction of Core Web Vitals, which is a new set of metrics. Over time, the keys to improving your search engine results page (SERP) ranking have improved. Site owners who want to rank well for relevant searches need to stay on top of Google’s algorithm which […]

authority

What Is Domain Authority?

Domain Authority (DA) is used by some brands and companies to evaluate and analyze the results of their digital strategy. Ok, what does this mean? Does one really need to strive for improvement? Is a high Domain Authority going to help rank higher on Google? The short answer is no. Although Domain Authority can be […]