Omnichannel marketing is the process of creating a seamless customer experience across all channels. This involves creating a consistent brand identity and message that can be easily recognized no matter where the customer is interacting with your company. The goal of omnichannel marketing is to provide a cohesive customer experience that leads to loyalty and...
Tag: Omnichannel
Hey Siri, call a BOX!
Voice Interfaces are improving every year and voice assistants are becoming more powerful every year. Since Apple introduced Siri in 2011, companies likes Amazon and Google have followed suit with Alexa and Google Assistant. We’ve recently extened the qonnect platform with a deep integration of Siri, Alexa and Google Assistant. With the qonnect platform, we’re...
Ecommerce grows 32% in Q4 2020 in the U.S.
In 2020, ecommerce accounted for 75% of the gains in total retail sales in the U.S. This is mainly due to the COVID-19 pandemic that accelerated shifts in consumer shopping behavior. Merchants experienced tremendous growth rates in online commerce. For many merchants, the holiday season is where the make most of their money. During the...
Omnichannel is where the customers are
Many businesses don’t realize that their customers are more advanced in terms of tech use than they (businesses) think. They use all kinds of communication and information channels at once: apps, blogs, email, chats, podcasts, social media, digital assistants. However, when I talk with businesses I often hear that such and such technology is certainly...
