Push

10 Essential Push Notification Strategies

Push notifications are an integral part of every app marketing strategy with 42% mobile users opting to have receive notifications enabled on their devices. What are push notifications? Push notifications are messages sent directly to users’ devices. They appear outside apps on their lock screen. Push notifications can be sent by app owners to users […]

metrics

Key Metrics for Mobile Apps

If you own a mobile app then you will certainly wonder what key metrics are important to track to understand the performance of your mobile app. But how can you tell if your numbers have a great or terrible performance? Mobile app analytics does not have to be difficult. We will discuss 6(+1) important mobile […]

Mobile for Brick and Mortar Stores

Mobile was often regarded as enemy of brick and mortar businesses. People would come into a store use their mobile to sometimes scan items and order them elsewhere. That was the story told by many brick and mortar businesses. This has changed considerably. Instead of fighting mobile, leading players in the retail sector have actively […]

How to treat Customer Data as a Business

Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will be ready instead of you. Paying to spy on customers In the age of […]

Customer Retention with Mobile Apps – The Morawa Case

Morawa uses its mobile app as part of their digital strategy to retain its customers. Why is retaining customers so important? It’s important, because the cost of acquiring a new customer is about 10 to 16 times higher than retaining a customer. According to research from Harvard Business School, just by increasing the customer retention […]