Klarna, the AI-powered global payments network and shopping assistant, is not just good at making your shopping easier – it's also a wizard at cutting marketing costs. In Q1 2024, Klarna managed to chop its sales and marketing spend by 11% while running more campaigns and keeping their marketing fresh and funky. And guess what?...
Tag: Klarna
What is the Klarna Super App?
The Swedish fintech Klarna has an app that offers the buyer everything: shopping, checking accounts and payment methods. Words like “revolution” are part of the normal vocabulary of Sebastian Siemiatkowski, the founder of Klarna. Klarna, is currently one of the most successful fintechs in all of Europe. Investors valued the start-up, which started as a...