The coronavirus pandemic has far-reaching economic consequences for businesses. In order to survive, many businesses cut their advertising and marketing budgets. This is has obvious impact on the media industry at large, from big media outlets to small one person operations. Especially hard hit are those who are often called “influencers”. They see their sponsorship...
Instagram is testing the removal of visible likes in six more countries. They include Ireland, Italy, Japan, Brazil, Australia and New Zealand. In these countries only the uploaders will see how many likes their pictures received. This has of course impact on influencers: the days of counting likes as a measure of publicity are commming...
Instagram (or Insta as the platform is called by the cognoscienti) is experimenting with a feature that removes likes. It’s a move that potentially should remove the social pressure users experience: nothing is more devastating on a social media platform than nobody linking your posts. This has of course a huge impact on all those...
