If you want to analyse heatmaps, be sure to answer at least five questions. This makes sure that your analysis helps you optimizing your website. Let’s start with the list of five essential questions that you can answer with heatmaps: Are people seeing important content? Are people clicking on page elements such as buttons, links,...
Quantitative data is a great way to get concrete numbers about the performance of your website. But only qualitative data will help you understand why your website performs the way it does.
Quantitative or traditional user analytics tools can only tell you how many people visited your site and how many of them converted, but they don't give any insight into what actually happened between those two steps. Understanding the quality of these interactions is key.
A website heatmap shows the performance of a website page using a warm-to–cold color scheme. The warmest color indicates the highest visitor engagement, while the coolest indicates the lowest visitor engagement.