Brain Drain: How Your Smartphone Takes a Toll on Your Thinking | Journal of the Association for Consumer Research: Vol 2, No 2

Chance are high that your read these lines on a smartphone. Maybe your were even alerted by a push notification. Researchers Adrian F. Ward, Kristen Duke, Ayelet Gneezy, and Maarten W. Bos invesigated the effects of having the smartphone nearby. The results are striking: the closer your smartphone is, the bigger the effect on your […]