A Design Sprint is a five-day process that help you answer critical business questions through design, prototyping and testing ideas with customers. It was developed at GV and blends business strategy, behavior science, design thinking and more into a process that any business can use for their products. Why a Design Sprint? Devising a new...
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Would you fire a cashier that turns 25% of your customers away?
The answer is probably a yes. And yet many companies don’t do this. Why? Because the cashier is not a person in a brick and mortar store, but the checkout process of an online store. According to a study, as many as 25% of the customers abandon their purchase on online stores because of a...