Staying in permanent contact with your own customers – the dream of every company. Until 2019, many companies had therefore sent newsletters directly to their customers’ smartphones via WhatsApp. After banning WhatsApp usage for commercial purposes, WhatsAPp is now promoting its latest business message format. So is the WhatsApp newsletter back? What can the new...
Tag: commercial
The End of WhatsApp Newsletters
WhatsApp pulls the plug for the commercial use of WhatsApp newsletters. This comes as a surprise to many. Until now Facebook has tolerated WhatsApp newsletters if they followed certain rules and were sent through certified partners. However, after the Facebook announcement at Google News Spirit this won’t be the case anymore. Starting December 7th 2019,...
