Facebook is extending WhatsApp with shopping features. While WhatsApp has had cataloge features in the past, they appear to be limited to that what Facebook’s now previewing. It’s not yet clear, how the system works, but it could be something along these lines:
- A user messages a business
- The business replys with a link to a product catalog
- Users can add items to their cart
- User can directly checkout in the app
Source: WhatsApp will let you shop directly from chats | Engadget
Photo by Andrea Piacquadio from Pexels
